Media Studies

Overview

Media Studies

A media play a central role in contemporary culture, society and politics, shaping our perceptions of the world through the representations, ideas and points of view they offer. This course aims to explore how Media texts create meaning, and how their representations of the world affect audiences. You will also look at the economic and cultural context in which individual media texts operate, through the close analysis of a range of media texts – both ‘traditional’ media (newspapers, television, films,) and digital online media (blogs, websites). You will also develop practical production skills and will be required to produce your own media products.

Course Outline

There are two examined components: are two examined components:

Component 1: Media Products, Industries and Audiences
Section A: Analysing Media Language and representation.
You will look at advertising, marketing, music videos and newspapers and will answer two questions:
• one question assessing media language in relation to an unseen audio-visual or print resource
• one extended response comparison question assessing representation in one set product and an unseen audio-visual or print resource in relation to media contexts.
Section B: Understanding Media Industries and Audiences
You will look at advertising, marketing, film, radio, video games, and newspapers.
In the exam you will answer two questions:
• one stepped question on media industries
• one stepped question on audiences.

Component 2: Media Forms and Products in Depth
The examination assesses media language, representation, media industries, audiences and media contexts. It consists of three sections:
Section A – Television in the Global Age.
You will apply the theoretical areas to two texts (eg Life on Mars and The Bridge)
There will be one two-part question or one extended response question.
Section B – Magazines: Mainstream and Alternative Media.
You will apply the theoretical areas to two texts (eg Vogue and The Big Issue)
There will be one two-part question or one extended response question.
Section C – Media in the Online Age.
You will apply the theoretical areas to two texts (eg. Zoella and Attitude)
There will be one two-part question or one extended response question.

Component 3: Cross-Media Production
Coursework – 30% of the overall marks.
You will produce, individually, a cross-media production based on two forms in response to a choice of briefs set externally, applying knowledge and understanding of the theoretical framework and digital convergence. An example would be: Create a music video and an article for a music magazine promoting a new band or artist.

Assessment

Coursework (30%)
Examination (70%)
Examining Board – EDUQAS.

Special Entry Requirements

It is not necessary to have studied GCSE Media Studies. Standard A level entry requirements apply.

Prohibited Options

None.

Career and Progression Opportunities

The course is relevant to students considering a career in Media. It can lead directly to training, or to a place on a Media degree course. You will develop a range of skills on the course, which could lead to a number of different options in employment or Higher Education.

Cost Implications

There are no specific costs involved in studying A level Media Studies, but we offer trips that will require payment for transport.

Other Information

None.

This information is correct for September 2019 entry.

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Case Studies

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